Sales on purpose
有目的地销售
We don't push products. We start with the life someone is trying to protect, then find the plan that fits it. Every case has a reason behind it.
REDEFINE · A Great Eastern Agency · Malaysia
Restore the true
value of money.
改变与守护努力赚钱的意义
Most people trade their best years for money they never get around to enjoying. REDEFINE exists to change that — for the families we protect, and for the people who build their careers with us.
Full-time career · Internship · Part-time content creator · Part-time marketing surveyor · Die With Zero board game
Our philosophy
Sales on purpose.
Hard work on purpose.
有目的地销售，有目的地努力。
Insurance is usually sold on fear. We think that's backwards.
The money you earn is the fuel for the life you actually want — the trips, the time with your parents, the freedom to say no. Our job is to protect that fuel so a bad year never erases a good decade.
That's what we mean by restoring the true value of money. Not more numbers in an account. A life you don't have to keep postponing.
Hard work on purpose
有目的地努力
Effort without direction is just exhaustion. We work hard toward numbers we chose ourselves — and we're honest about what it costs to hit them.
Die with zero
把钱花在对的地方
Inspired by Bill Perkins' book. Wealth is meant to be converted into experiences while you're still young enough to enjoy them — not hoarded and left behind.
Why people stay
You'll leave with more than
a commission cheque.
This career pays you twice: once in income, and once in the person you become while earning it. Both are real. We're upfront about both.
Income you control
Performance-based earnings with no ceiling, plus Great Eastern's incentive and recognition structure behind you. What you put in is what you take out.
Soft skills that transfer
Communication, objection handling, presenting to strangers, reading a room, closing with integrity. Skills that stay yours for life, in any industry.
Mindset, not motivation
Ownership over excuses. Systems over moods. You'll get coached on how you think, not just what you say — that's the part that compounds.
A team that's actually fun
Young, growing, competitive in the good way. Board game nights, real conversations, people who celebrate your win instead of measuring it against theirs.
"We're not building a team of salespeople.
We're building people who happen to be great at sales."
Open opportunities
Four ways in.
Pick your entry point.
Not everyone starts full-time, and that's fine. Come in through whichever door fits your life right now — plenty of our people started part-time and never looked back.
Full-time career
01
Insurance Advisor / Agent
保险顾问 · 正职
The core of what we do. You'll be licensed under Great Eastern, trained from zero, and supported case by case until you can run your own book — and eventually your own team.
- Full licensing pathway and onboarding, no experience needed
- Joint fieldwork — I sit in on your early cases with you
- Clear promotion track toward leadership and agency building
- Uncapped, performance-based income
Internship
02
REDEFINE Internship
实习生计划
Built for students and fresh grads who want a semester that actually changes something. You'll learn how money, protection and persuasion really work — long before your peers do.
- Real exposure to client conversations, not coffee runs
- Sales, presentation and financial-literacy training included
- Allowance plus performance incentives
- Direct conversion path to a full-time role if you love it
Part-time
03
Content Creator
内容创作者 · 兼职
We're growing our voice online and we'd rather build it with someone who has taste. Short-form video, carousels, event coverage, and the occasional very fun board-game shoot.
- Flexible hours — fits around study or a day job
- Creative ownership, not just executing someone's script
- Build a public portfolio with a real brand behind it
- Paid per project or monthly retainer
Part-time
04
Marketing Surveyor
市场调查员 · 兼职
The easiest way to test whether this world is for you. You'll run short surveys, talk to real people, and learn how to open a conversation with anyone — the single hardest skill in sales.
- Low commitment, low pressure — start this month
- Training on approach, rapport and simple data collection
- Paid per completed survey
- A no-risk look at the career before you commit
Our own creation
The Die With Zero
Board Game
一场关于金钱与人生的游戏
Inspired by Bill Perkins' book, we turned the idea into something you can play in a single evening. You get one lifetime, a finite pile of money, and a series of choices about when to spend, when to protect, and when to wait.
Most people finish the game a little quiet. Because somewhere around the third round, it stops being a game about play money — and starts being a question about how you're actually living.
- Runs in about 60–90 minutes, 4–8 players
- Zero finance background needed to play
- Great for company teams, university clubs and family gatherings
- Debrief session included — that's where it really lands
60–90 min
4–8 players
About me
Wong Kah Jian
Group Manager · Great Eastern | Founder of REDEFINE
I lead REDEFINE, an agency built around one stubborn belief: that the point of earning money is to be able to use it — safely, deliberately, and while it still matters.
Day to day, that means two jobs. Protecting families so one bad event doesn't undo years of hard work. And building people — recruiting, training and coaching a team that gets better at this faster than they expected to.
If you're curious about the career, thinking about an internship, or you just want to play the board game and argue about money for two hours — I'm easy to reach.
Straight answers
The questions everyone
asks me privately.
I have zero experience in insurance or sales. Is that a problem?
No — it's the norm. Most of our team started with no background at all. What matters more is whether you're coachable and willing to have uncomfortable conversations early on. The licensing, product knowledge and sales process are all trained.
Is it commission-only? Be honest.
The full-time advisor role is performance-based — that's the trade for having no income ceiling. I'll walk you through realistic first-year numbers before you decide anything, including the slow months. If you want to test the water first, the part-time surveyor role exists exactly for that.
Can I do this part-time while studying or working?
Yes. The content creator and marketing surveyor roles are designed to be part-time, and the internship is built around student schedules. Several people have transitioned to full-time afterwards, but there's no pressure to.
What does the training actually look like?
Structured onboarding through Great Eastern for licensing and products, plus our own agency training on approach, presentation and closing. Then the part that matters most: I go into real cases with you until you're comfortable running them alone.
I'm not sure I'd fit in. What's the culture like?
Young, direct, and genuinely competitive — but with each other, not against each other. We celebrate wins loudly, debrief losses honestly, and yes, we play a lot of board games. If you hate fake corporate energy, you'll be fine here.
I just want to buy insurance, not join. Can you still help?
Of course. Message me with what you're trying to protect and we'll start from there — no pressure, no jargon.
Let's talk
One honest conversation.
No pressure.
Tell me which door you're knocking on and I'll reply personally — usually the same day. Worst case, you leave with a clearer picture of your options.
- WhatsApp+60 12-345 6789
- Emailwongkahjian93@gmail.com
- LinkedInWong Kah Jian